How to Promote Your Products With Demonstration Videos

Entrepreneurs can always benefit from new ways to promote their products or services. You have many options at your disposal. You could start an email marketing campaign. You could write blog posts. You could spend money on advertising.

Another option is to create demonstration videos. These videos are intended to showcase the main features of your product or service. They can be used for anything that you’re selling. This includes everything from computer software to healthcare products.

If you’re looking for ways to build a larger customer base and promote your products, then learn how to create your own demonstration videos.

Choose a Method for Recording Video

The very first thing you must do before creating a demonstration video is to decide on a method for recording video. Your demonstration video needs to show your product or service being used.

For a physical product or service, you’ll want to film your video. You can use an HD video camera, which is available at fairly affordable prices. For computer software or a mobile app, you can use screen capture software to record video of your software in use.

Your audio will be recorded separately. This lets you focus on the features of your product or service, without trying to get your dialog correct in every take.

Outline the Main Features of Your Product or Service

Next, create an outline of the main features of your product or service. What do you want to showcase in your video? After creating your list, rank the importance of these features. Later on, you may need to cut one of these features from your video.

Create a Rough Draft of Your Script

After creating your list of features, create a rough draft of your script. Start by introducing yourself or your business. Explain what viewers are about to see. Then, highlight the key points of each feature that you’re going to showcase.

Film Your Initial Video Footage

Using your script as a general outline, film your initial video footage. Either use screen capture software or a real camera to record your product being used. You don’t need one continuous shot. Focus on one or two video clips per feature.

After recording your video, compile it using video editing software. Computers often have at least one free video editing program. But, you can find plenty of other options online, such as Camtasia Studio.

Record Your Audio for the Demo

You’ll also need audio. After compiling your video, let it play in the background while you record your audio. You can divide your lines into separate sections, as you did with your video footage.

Add your audio clips to your video footage. This will take some practice. You may have to spend some time adjusting the placement of the audio and your video clips until it all comes together. Don’t worry if it’s not perfect.

Tweak and Edit Your Video Until You’re Satisfied

After recording your video, compiling it into one video, and adding your audio, start tweaking your video. Take as much time as you want to edit the video. Sometimes, it’s hard to picture how it’ll all come together until you begin editing in your video editing software.

Get started with your first demo video. Highlight the main features of your product. If you need a few examples, simply perform a search online for “product demonstration video”. Once your video is completed, you can post your video to YouTube, share it on social media, and use it in your marketing materials.

In addition to demo videos, there are many solutions for building a large customer base.

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Weight Loss While Shopping

Shopping is something which women and men both like. Women just like to shop and men like it because they can have the control of TV remote when their wife is away for shopping. Jokes apart, if you are among those who love shopping, here are some amazing tips for weight loss during shopping. Yes you read it correct, weight loss can be done while you are enjoying shopping. The only key is to change the way you shop, read on.

Shopping involves a lot of activities which if planned properly, can result in a substantial amount of weight loss. Isn’t it fantastic, by just taking care in small activities, you would lose those extra calories and be in shape. Below are a few tips which can help you lose weight while shopping.

Park your car at a distant place from the shopping entrance, so that you can walk up to the shopping mall. Moreover prefer walking down to the shopping malls which are on walking distances.

Prefer shopping basket over trolleys. This ensures that you hand carry the items that you intend to buy and hence affects considerable weight loss. Using backpacks is also highly recommended.

Go through all the sections/aisle of the store first to analyze what shopping options you have. This ensures that you walk throughout the store losing some weight and also make the most appropriate purchase. If you know that you will not need anything on a particular aisle, still walk through and continue your shopping. On an average following would be the number of calories burnt while you slowly walk through the store for weights ranging from 100 to 300 pounds.

Walking slowly (0.2 mph)

Weight of person Calories burnt
100……………… 2 approx
200……………… 4 approx
300……………… 6 approx

While you are trying out new clothes, do try out more clothes which you could think of buying and don’t give up trails due to laziness. Clothing involves a movement of your body parts and hence proves to be a good exercise.

If you have time and patience, you may wish to stand in the queues to pay your bills without resting your shopping baskets on floor.

Moving through the stores at top speed would be beneficial if you intend to lose more calories by doing the same amount of shopping. For this it is recommended that you wear walking or running shoes while you are shopping.

Use stair case instead of elevators. Moving up and down by stair case would certainly ensure that you do a considerable amount of weight loss.

One of the most important things that you need to ensure is that you don’t eat any junk food in the shopping mall else that would completely defeat the purpose of performing activities for weight loss.

On an average one hour of shopping of non-grocery items can burn 160 calories per hour.

Avoid shopping online.

During three hours of shopping in a large shopping mall, an easy going shopper may spend about half of their time walking slowly. This adds up to about three miles of walking. The other half of the time is spent standing and looking at items or standing in line to make purchases/pay bills.

Using our estimates above, this adds up to almost 400 calories for a person weighing 100 pounds, 750 calories for person weighing 200 pounds, and 1,100 calories for 300-pound person.

A more competitive “super-shopper” may walk up to 2 miles in a three-hour shopping activity. Along with lots of walking, reaching for items, and waving at friends, trying out clothes calorie burning can top 500 calories for our 100 pound person and up to 1,000 calories or more for the more substantial 200- to 300-pound shoppers.

Well, if you are thinking that a frequent shopping would be expensive deal for weight loss, then probably you forgot the concept of window shopping.

Note almost all these activities mentioned here can be performed while window shopping too.

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Find Work: Later CAN Be Better

Sometimes “no” is the right answer to a job offer, even when you are a recent graduate living states away from family. A graduate of NYU’s Masters of Social Work program, Leigh was offered the position of Family Assessor Social Worker. Ultimately, Leigh declined the position because she knew that the fit was not right for her.Innately sweet and raised by a mother who fostered several children, Leigh was able to decline the offer and remain on good terms with her would-be employer. The hiring manager expressed her gratitude and encouraged Leigh to apply in the future for positions that might be a better fit.Making ConnectionsFollowing graduation, Leigh and her boyfriend evaluated where they wanted to find work and live, settling on Charlotte, North Carolina. Upon hearing about Leigh’s move, her Aunt Joan asked her friend Nancy (who was from Charlotte) if she had any ideas for Leigh’s job search. “I liked Leigh right away and was flattered that of all the places she could have picked to live, she chose my hometown”, said Nancy.When Nancy was 40 and had three young children, one of whom was disabled, she lost her husband. Nancy understood all too well what it was like to need work and had been fortunate enough to turn her volunteer service into employment working in social services.Decades later and remarried, Nancy found herself in a position to help others. Seeing a spark in Leigh, she introduced Leigh to the agency that placed her son in his residential home and also introduced Leigh to her daughter who worked for a different social service agency.With Nancy’s recommendation, Leigh met with the agency and began working with them on a part-time basis. Leigh continued to keep in touch, frequently emailing Nancy with updates as the months went by.During this difficult time she remembered, “When I was in graduate school, I joked around about how I wasn’t concerned about getting a job, because really… who wants to work in Child Welfare? After I graduated and turned down the Family Assessor position, I assured myself there would be more options. Time went on and I started to re-think the position I turned down, but my awesome support system kept helping me remember the reasons I turned it down. I remained cautiously optimistic that something would come around soon. I had struggles working in a part-time job that didn’t require a college education, but I knew I would reach my goal soon, as long as I kept working towards it.”In late February, many months after moving to Charlotte and after regularly checking several websites for new job postings, Leigh’s wish list job of a Foster Care Social Worker surfaced. She applied the week the job was posted, interviewed, was offered the position soon after the interview, and started on April 15.Lessons LearnedLeigh says, “My best advice is to surround yourself with people who believe in you and even if you’re feeling down on your luck, you have to remember to keep working hard and your time will come.”Broadcast your job needs to your family. Say yes to help. Trust your gut enough to say no to the wrong job, even if it means sacrifice. Keep all your patrons informed along the way. Don’t wait for companies to notify you of jobs-even those that try to hire you and say they still want you. Assume they won’t make the first move and proactively follow their websites. Pounce immediately when the job is posted and call in your network to vouch for you.P.S. Last names have been omitted due to the sensitive nature of Leigh’s work and to respect the privacy of Nancy’s special-needs son.

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